J. Franklin Lee |
1851 North 680 West, Orem, UT 84057 (801) 224-6192 | ||
[email protected] |
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Master of Business Administration |
Bachelor of Arts in Design |
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August 1997 |
August 1992 |
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Provo, UT |
Provo, UT |
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Marketing, Strategic Business Development,
Web/HTML/JavaScript Development, Project Management, Network/Systems Administration,
Graphic Design, Digital Imaging, Fluent in Spanish. |
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Software Proficiency in: MS Office,
Corel WordPerfect Suite, MS FrontPage, Novell GroupWise, NetWare 4.x; Adobe Illustrator,
Photoshop, ImageReady; MacroMedia Freehand, Fireworks, Dreamweaver, Director; Quark
XPress. |
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Experience | |||
Dec 97 to present | Internet Marketing Manager | ||
POWERQUEST CORPORATION | |||
Developed marketing campaigns for software
product line using Internet-based vehicles including the World Wide Web, email and dial-up
services. Integrated these campaigns with Direct Mail programs to end users and channel
partners. Tracked ROI to measure effectiveness of achieving annual budget and revenue
objectives. Chaired corporate Web Site Steering Committee directing strategy and content from all departments. Acted as creative director for both electronic and printed collateral production. |
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Mar 97 to Dec 97 | Project Manager/Graphic Artist |
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CENTURY SOFTWARE, Salt Lake City, UT |
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Responsible for strategic and tactical marketing activities for network connectivity software product line. Contributed to the development of marketing plans, competitive analysis, product specification documents, channel promotions/communications and advertising campaigns. Responsible for all marketing content on web site. Deployed and maintained end-user and reseller databases for direct-mail campaigns, after sale support and customer satisfaction metrics. Trade show responsibilities included: materiel and personnel logistics, display graphics, on-site presentations and lead generation. Managed media placement for domestic and international advertising campaigns. Responsible for design and production of all corporate collateral, including in-house design as well as managing external vendors, negotiating pricing and performing quality assurance.
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Dec 96 to Feb 97 | Product Manager, Customer Satisfaction Model |
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MERIT RESEARCH SERVICES, Orem, UT |
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Directed strategic planning and business development of start-up research/consulting firm. Developed printed and digital (HTML) collateral. Managed sales database for direct marketing.
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Nov 95 to Sep 96 | Production Manager/Manager of Information Systems |
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Responsible for quality control and logistics for client collateral. Consulted with client marketing executives to develop product strategies. Administered network, performed internal software/hardware support, responsible for purchasing decisions in technology.
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Aug 94 to Nov 95 | Accounts Manager |
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ONLINE GRAPHICS, Orem, UT |
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Directed sales and marketing for regional service bureau/pre-press provider. Increased sales 25% in 8 months. Managed internal quality control and customer satisfaction program. Provided hardware/software systems solutions to clients via on-site consultation.
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Oct 92 to Aug 94 | Production Manager |
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ONLINE GRAPHICS, Orem, UT |
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Directed daily operations of regional service bureau/pre-press provider. Coordinated multiple, concurrent marketing campaigns and commercial print projects. Trained and managed systems operators for digital color output. Managed information system.
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Jun 92 to Oct 92 | Graphic Designer |
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ONLINE GRAPHICS, Orem, UT |
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Developed visual communications strategies with client marketing executives. Tailored product communications to appeal to multiple audiences.
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Sep 91 to Dec 91 | Production Coordinator (Intern) |
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JAY P. MORGAN PHOTOGRAPHY, Los Angeles, CA |
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Managed logistics for multiple, concurrent commercial photography projects. Consulted with client marketing executives to establish and implement creative direction. Managed relationships with over 40 vendors.
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Sep 90 to Sep 91 | Photo Editor |
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THE DAILY UNIVERSE, BYU, Provo, UT |
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Directed daily production of artwork under stringent deadlines. Trained staff and student photographers. Managed inventory of technical equipment and hazardous materials.
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Jan 88 to Oct 89 | Volunteer Representative |
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THE
CHURCH OF JESUS CHRIST OF LATTER-DAY SAINTS, |
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Taught religion to families. Trained other volunteers in pedagogy and language. Developed and presented instructional seminars to large groups. Managed a zone of 18 other volunteers in proselytizing efforts. Zone most productive (of 10) 2 of 4 months.
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Jul 84 to Aug 84 | Office Page/Messenger |
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SULLIVAN & CROMWELL, New York, NY |
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Performed various
administrative tasks for law firm. |
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Honors/Activities | Brigham Young University: Professional: References available upon request. |