J. Franklin Lee

1851 North 680 West, Orem, UT 84057 (801) 224-6192

[email protected]

Education

Master of Business Administration

Bachelor of Arts in Design

August 1997

August 1992

Brigham Young University

Brigham Young University

Provo, UT

Provo, UT

Skills

Marketing, Strategic Business Development, Web/HTML/JavaScript Development, Project Management, Network/Systems Administration, Graphic Design, Digital Imaging,
Fluent in Spanish.

Software Proficiency in: MS Office, Corel WordPerfect Suite, MS FrontPage, Novell GroupWise, NetWare 4.x; Adobe Illustrator, Photoshop, ImageReady; MacroMedia Freehand, Fireworks, Dreamweaver, Director; Quark XPress.
Portfolio available upon request.

Experience
Dec 97 to present Internet Marketing Manager
POWERQUEST CORPORATION
Developed marketing campaigns for software product line using Internet-based vehicles including the World Wide Web, email and dial-up services. Integrated these campaigns with Direct Mail programs to end users and channel partners. Tracked ROI to measure effectiveness of achieving annual budget and revenue objectives.

Chaired corporate Web Site Steering Committee directing strategy and content from all departments. Acted as creative director for both electronic and printed collateral production.

Mar 97 to Dec 97

Project Manager/Graphic Artist

CENTURY SOFTWARE, Salt Lake City, UT

Responsible for strategic and tactical marketing activities for network connectivity software product line. Contributed to the development of marketing plans, competitive analysis, product specification documents, channel promotions/communications and advertising campaigns. Responsible for all marketing content on web site. Deployed and maintained end-user and reseller databases for direct-mail campaigns, after sale support and customer satisfaction metrics. Trade show responsibilities included: materiel and personnel logistics, display graphics, on-site presentations and lead generation.  Managed media placement for domestic and international advertising campaigns.  Responsible for design and production of all corporate collateral, including in-house design as well as managing external vendors, negotiating pricing and performing quality assurance.

 

Dec 96 to Feb 97

Product Manager, Customer Satisfaction Model

MERIT RESEARCH SERVICES, Orem, UT

Directed strategic planning and business development of start-up research/consulting firm. Developed printed and digital (HTML) collateral. Managed sales database for direct marketing.

 

Nov 95 to Sep 96

Production Manager/Manager of Information Systems

HALES ALLEN, INC., Provo, UT

Responsible for quality control and logistics for client collateral. Consulted with client marketing executives to develop product strategies. Administered network, performed internal software/hardware support, responsible for purchasing decisions in technology.

 

Aug 94 to Nov 95

Accounts Manager

ONLINE GRAPHICS, Orem, UT

Directed sales and marketing for regional service bureau/pre-press provider. Increased sales 25% in 8 months. Managed internal quality control and customer satisfaction program. Provided hardware/software systems solutions to clients via on-site consultation.

 

Oct 92 to Aug 94

Production Manager

ONLINE GRAPHICS, Orem, UT

Directed daily operations of regional service bureau/pre-press provider. Coordinated multiple, concurrent marketing campaigns and commercial print projects. Trained and managed systems operators for digital color output. Managed information system.

 

Jun 92 to Oct 92

Graphic Designer

ONLINE GRAPHICS, Orem, UT

Developed visual communications strategies with client marketing executives. Tailored product communications to appeal to multiple audiences.

 

Sep 91 to Dec 91

Production Coordinator (Intern)

JAY P. MORGAN PHOTOGRAPHY, Los Angeles, CA

Managed logistics for multiple, concurrent commercial photography projects. Consulted with client marketing executives to establish and implement creative direction. Managed relationships with over 40 vendors.

 

Sep 90 to Sep 91

Photo Editor

THE DAILY UNIVERSE, BYU, Provo, UT

Directed daily production of artwork under stringent deadlines. Trained staff and student photographers. Managed inventory of technical equipment and hazardous materials.

 

Jan 88 to Oct 89

Volunteer Representative

THE CHURCH OF JESUS CHRIST OF LATTER-DAY SAINTS,
Buenos Aires, Argentina

Taught religion to families. Trained other volunteers in pedagogy and language. Developed and presented instructional seminars to large groups. Managed a zone of 18 other volunteers in proselytizing efforts. Zone most productive (of 10) 2 of 4 months.

 

Jul 84 to Aug 84

Office Page/Messenger

SULLIVAN & CROMWELL, New York, NY

Performed various administrative tasks for law firm.

Honors/Activities

Brigham Young University:
Y Scholar, Cougar Club Student Athlete, Varsity Track, Panoramic Steel Band, BYU Percussion Ensemble.

Professional:
International Webmasters Association Regular Member.

References available upon request.